Whitepaper: The Changing Donor

How to Design a Cross-Generational Fundraising Strategy

Donor mindsets are evolving. With each generation comes a distinct set of characteristics that should inform your office's strategy at all stages of the donor pipeline—from cultivation to solicitation. The most successful organizations are those that understand and adapt to these trends in order to inspire giving across all generations. Are you up to the task?

In this whitepaper, powered by original EverTrue data and insights from advancement professionals, you’ll learn:

• The characteristics and preferences of the current generations: Millennials, Generation X, Baby Boomers, Matures
• What motivates each generation to give
• Strategies to engage all donors at their capacity

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