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Leadership Giving: How a sales-based approach leads to new gifts, "upsells," and donor retention

Today, four of every five high net-worth prospects aren't cultivated and 43% of the most engaged, high-capacity donors remain unassigned.

Something needs to change if we want to build tomorrow's major gift pipeline.

Learn how your institution can build relationships with more prospects, move them through the giving funnel, and provide meaningful giving and stewardship experiences by taking the best lessons from for-profit sales teams and applying them to your leadership and major gift programs.

Fill out the form to watch the video and grab the slides.



Our Super-Excellent Co-Hosts


Eric Holderness,

Associate Vice President of Development

Kansas State University



Jenny Alstad

Director of Annual Giving Programs

College of Charleston


DavidDavid Wishart

Associate Vice President of Philanthropic Engagement

Syracuse University




Our Customers


EverTrue combines the best of social insight and clear ROI that makes using it a no-brainer.

The immediate ROI for our alumni office is immense. We finally have employment information on our alumni."

“The database that we use often is inaccurate, because it is a self-reported system. EverTrue's access to information through LinkedIn provides us with more comfort that the information we're getting is going to be correct."


See how EverTrue can work for you

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