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MIT and Ohio State Studies

It's been proven that involved alumni—those who attend events and volunteer—are more likely to give. Yet how do giving rates change when social media activity is included in the definition of alumni engagement?

In this white paper, we explore:

  • MIT and Ohio State University's research on the positive correlation between alumni involvement and giving

  • EverTrue's update to that research with social media insights  

  • How to identify and prioritize donors based on social engagement