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Donor Identification in the 21st Century

Donor Identification in the 21st Century [Whitepaper]

We've entered a new age of fundraising. Paradigms of donor engagement and communication are shifting, and donor information continues to migrate to social platforms like LinkedIn and Facebook.

As more organizations begin to explore social media as a tool for donor discovery and cultivation, the challenge becomes understanding how social data fits into your fundraising strategy.

In this whitepaper, EverTrue partnered with The Helen Brown Group to bring you all-new research on the rise of social data in fundraising. You'll learn:     

  • The top LinkedIn industries for giving participation and gift size
  • The correlation between Facebook engagement and giving
  • Simple tactics for using social data to drive your prospecting efforts

Get an instant download of the paper by filling out the form!