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A Guide to Annual Giving Donor Segmentation

For most advancement shops, annual giving is the black hole of fundraising: a generic ask to a mass audience. But what if you could deliver a meaningfulpersonalized experience for all of your donors—without increasing the resources needed or time and energy spent?

In this whitepaper, you'll learn how to segment your constituents to personalize your annual fund outreach in an efficient, scalable way. 

Featuring original research from Greta Daniels, Director of Development at the University of Pittsburgh School of Health and Rehabilitation Sciences, the whitepaper will cover:     

  • Why segmentation needs to be part of your playbook in the noisy charitable marketplace of today
  • How to gather the right data, create donor segments, and test their effectiveness 
  • Three case studies of segmentation in action at nonprofit and for-profit organizations

Get it all for free by filling out the form to the right!